Mr Basel

Senior Graphic Designer & AI Creative Director

Senior Graphic Designer & AI Creative Director

BASEL ANABOSY

Crafting high-impact visual identities for fashion, beauty, and retail brands — with AI at the core of every campaign.

Basel Anabosy Basel Anabosy
Scroll
BRANDINGAI VISUALSSOCIAL MEDIAREELSMOTION GRAPHICSCAMPAIGNSPHOTOGRAPHYBRANDINGAI VISUALSSOCIAL MEDIAREELSMOTION GRAPHICSCAMPAIGNSPHOTOGRAPHY
BRANDING AI VISUALS SOCIAL MEDIA REELS & VIDEO CAMPAIGNS PHOTOGRAPHY MOTION GRAPHICS BRAND IDENTITY BRANDING AI VISUALS SOCIAL MEDIA REELS & VIDEO CAMPAIGNS PHOTOGRAPHY MOTION GRAPHICS BRAND IDENTITY

Trusted by

What I Do

CREATIVE
SERVICES

Branding & Visual Identity

Complete brand systems — logos, color palettes, typography, and guidelines that make brands unforgettable.

Social Media Design

Platform-optimized content for Instagram, TikTok, and beyond. Strategy-driven visuals that drive real engagement.

Reels & Video Editing

Short-form video production, motion graphics, and cinematic reels tailored for maximum retention.

AI Image & Video Generation

Cutting-edge AI workflows using MidJourney, Kling, and more — producing campaign-ready visuals at speed.

Selected Work

FEATURED
CASE STUDIES

Open any project to view the brief, role, deliverables, and creative direction behind the work.

Brand Identity

ShowMe Fashion

Identity system built for a modern fashion brand

Role: Brand LeadDeliverables: Logo + System

Built a sharper brand language with a more premium fashion presence across digital touchpoints.

Rebrand

Alwadi Tahini

A heritage product reintroduced with a cleaner shelf story

Role: RebrandDeliverables: Packaging

Balanced authenticity and freshness to improve clarity, appetite appeal, and brand recall.

AI Visual System

Talia Alfares

A scalable model identity for beauty and fashion campaigns

Role: AI DirectionUse Case: Scalable Production

Created consistency across campaigns while keeping the visuals editorial, polished, and brand-ready.

Reels & Video

Ofer Malls x Sally

Lifestyle storytelling built for social performance

Role: Creative DirectionFormat: Short Form

Turned branded content into a more human, platform-native series with stronger emotional pull.

5+

Years Experience

5+

Major Brand Clients

3

Languages Spoken

7+

Design Tools Mastered

AI

Powered Workflow

MidJourney, Kling, Nanobanana — production-ready visuals at campaign speed.

12+

Brands Elevated

From INGLOT to Ofer Malls — campaigns that move fast and land hard.

Creative Range

From brand identity to cinematic reels — one creative director, full spectrum.

Selected Work

PORTFOLIO

Fashion, beauty, and retail case studies - from identity systems to social campaigns and AI-led visual production.

What I Offer

SERVICES

End-to-end creative production for fashion, beauty, and retail brands.

01

Branding & Visual Identity

Full brand system: logo, color palettes, typography, guidelines, and stationery.

LogoGuidelines
02

Social Media Design

Strategic, platform-native content for Instagram, TikTok, Facebook, and more.

InstagramTikTok
03

Reels & Short-form Video

Cinematic reels and TikTok-optimized video with motion graphics and sound design.

ReelsMotion
04

AI Image & Video Generation

Production-ready campaigns using MidJourney, Kling, Nanobanana, and custom workflows.

MidJourneyKling
05

Photography Direction

Creative direction for brand shoots plus professional post-production.

Direction
06

Campaign Concept & Strategy

End-to-end campaign: brief, concept, storyboard, production, and delivery in 3 languages.

Strategy
Basel Anabosy

Based in Haifa, Israel

SENIOR
GRAPHIC
DESIGNER

Freelance creative director working at the intersection of design craft and AI-driven production.

Brands I build for: INGLOT, ShowMe, Super-Pharm, Ofer Malls, XL.

5+
Years
12+
Brands
3
Languages

Senior Graphic Designer & AI Creative Director

I'm Basel Anabosy, a freelance Senior Graphic Designer and AI professional based in Haifa, Israel. My work sits at the intersection of traditional design craft and modern AI-driven production.

I work with fashion, beauty, and retail brands — including INGLOT, SHOWME, Super-Pharm, XL, and Ofer Malls — delivering everything from full brand identities to TikTok campaigns built with generative AI.

I bring campaigns to life across Arabic, Hebrew, and English markets, combining creative direction with deep technical knowledge of the tools shaping the future of visual content.

Creative

  • Graphic Design
  • Branding & Visual Identity
  • UX/UI Design
  • Motion Graphics

Content

  • Social Media Content
  • Content Strategy
  • Reels & TikTok
  • Photography Direction

Technology

  • Adobe Creative Suite
  • Figma
  • AI Content Creation
  • Campaign Development
Selected Project

ShowMe Identity System

A fashion-first brand identity designed to feel clean, scalable, and editorial across social content, campaign visuals, and brand touchpoints.

Brand IdentityArt DirectionScalable System

EXPERIENCE

Jan 2024 - Present

Sr. Graphic Designer & Social Media Specialist

Freelance

Working with fashion, beauty, and retail brands using AI tools to create visual identities and social media content.

Dec 2023 - Mar 2024

Lecturer in Design

Al-Qasemi College

Taught design and digital marketing through practical projects and real-world tools.

June 2023 - Feb 2024

Sr. Graphic Designer

Albustani Advertising Office

Designed and executed visual content for multiple client campaigns across digital platforms.

2016 - 2022

Deputy Branch Manager

McDonald's

Managed daily operations, supervised staff, and ensured service quality standards.

TOOLS

🎨

Photoshop

✏️

Illustrator

🎬

Premiere

🌟

After Effects

📐

Figma

📄

InDesign

MidJourney

EDUCATION

2022

Diploma in Visual Communication

Al-Qasemi College — Media Design Engineering

2022

Digital Marketing Certificate

Google Online

2019

Full Matriculation Certificate

Fureidis High School — Business Management

Languages

Arabic — NativeHebrew — NativeEnglish — High

Get in Touch

LET'S
TALK

Available for
New Projects

Whether you need a full brand identity, a social campaign, or AI-supported production, the focus stays the same: clear ideas, premium execution, and visuals that actually move the brand forward.

Phone

054-560-2506

Location

Haifa, Israel

WhatsApp

Chat on WhatsApp

Instagram

@mr.bassell

READY TO BUILD
SOMETHING THAT STANDS OUT?

I am currently available for selected freelance projects in branding, social content, AI visuals, and campaign development. If the brief is strong, I am in.

ADMIN

Enter password to access editor

ADMIN PANEL

HOME HERO

Edit hero text and stats.

Hero Text

Stats

FEATURED CASE STUDIES

Edit the four cards on the home page.

Card 1

Card 2

Card 3

Card 4

SERVICES CARDS

Edit the services section.

Service 1

Service 2

Service 3

Service 4

HOME STRIP

Edit the three highlight cards.

Strip Item 1

Strip Item 2

Strip Item 3

PORTFOLIO PROJECTS

Add, edit, or remove projects.

ABOUT / BIO

Edit the bio and about card.

Bio

About Feature Card

EXPERIENCE

Edit the timeline section.

Timeline Row 1

Timeline Row 2

Timeline Row 3

Timeline Row 4

TOOLS

Edit the tools section.

Tool 1

Tool 2

Tool 3

Tool 4

Tool 5

Tool 6

Tool 7

EDUCATION

Edit the education cards.

Education 1

Education 2

Education 3

LANGUAGES

Edit the language pills.

Language 1

Language 2

Language 3

CONTACT / SOCIAL

Update contact details and social links.

Details

CLIENTS / LOGOS

Add or remove clients from the Trusted by section.

CHANGE PASSWORD

Update your admin password.

Password

ADD PROJECT

Click to upload — PNG, JPG, WebP

Media (Images & Videos)